Privacy Policy
Last updated: 9/21/2025
Total Care Kids Dentistry & Orthodontics (“we,” “our,” or “us”) values your privacy. This Privacy Policy explains how we collect, use, and protect your information when you visit our website: [www.totalcarekids.com] (the “Site”).
1. Information We Collect
We collect personal information you voluntarily provide through:
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Contact forms (to request appointments or more information)
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Newsletter signups
The information collected may include:
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Parent’s name
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Email address
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Phone number
We do not collect protected health information (PHI), children’s personal information, or medical history through the Site.
2. How We Use Your Information
We use your information to:
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Respond to appointment requests or inquiries
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Send newsletters (if you’ve opted in)
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Improve our website and marketing efforts
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Analyze website traffic and user behavior
We do not sell your personal information.
3. HIPAA Compliance
While this website does not collect medical history or PHI directly, we are a healthcare provider and comply with the Health Insurance Portability and Accountability Act (HIPAA). All patient records and medical information are stored securely in our practice management software, Dentrix Ascend, which is not connected to the Site.
If you become a patient, your information will be handled according to our full Notice of Privacy Practices, available at our office upon request.
4. Cookies and Tracking Technologies
We use cookies and third-party tools to enhance your experience and understand how visitors use our Site. These include:
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Google Analytics
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Facebook Pixel
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Google Ads Tag
These tools may collect information such as IP address, browser type, pages visited, and actions taken on the Site. This data helps us improve our website and marketing campaigns.
You can manage cookie settings in your browser and opt out of certain tracking using tools like the Google Analytics Opt-out Browser Add-on.
5. Email Marketing
If you sign up for our newsletter, your contact information will be stored in Klaviyo, our email marketing platform. You can unsubscribe at any time by clicking the “unsubscribe” link in any email we send.
6. Third-Party Sharing
We do not sell or rent your information to third parties. We may share data with trusted vendors who help us operate our website or send communications (such as Klaviyo), but only as necessary and under strict confidentiality agreements.
7. Children’s Privacy
We do not knowingly collect personal information from children under 13 through our website. All form submissions are intended for parents or legal guardians.
8. Data Security
We take reasonable precautions to protect the information submitted through the Site. However, no internet transmission or electronic storage method is 100% secure. We encourage you not to submit sensitive health information through online forms.
9. International Visitors
This website is intended for U.S. residents, primarily those in the Utah area. If you are accessing the Site from outside the U.S., you do so at your own risk, and any information you provide will be transferred to and processed in the U.S.
10. Your Rights and Choices
You may:
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Request access to or deletion of your data
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Opt out of marketing emails at any time
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Contact us with questions or concerns about your information
To exercise any of these rights, please contact us using the information below.
11. Contact Us
Total Care Kids Dentistry & Orthodontics
224 S 1100 E
American Fork, UT 84003
📞 (801) 761-6103
✉️ smiles@totalcaredental.com
12. Changes to This Policy
We may update this Privacy Policy occasionally to reflect changes in our practices. When we do, we’ll revise the “Last updated” date at the top of this page. We encourage you to review this page periodically.
